Pursuing “innovation for a largest life” philosophy, LG has been fully single-minded to bringing cutting-edge technologies, solutions and products that help users enjoy their daily life to the fullest. But this philosophy extends to increasingly than the products it makes. It’s moreover the initiatives that make a real difference in people’s lives, like the polity projects implemented by LG offices virtually the world. That’s why this story shifts sustentation to LG Vietnam’s Kindness of Vietnam and LG Australia’s Local Legend programs, which protract to modernize the lives of local communities.

Kindness of Vietnam is an initiative based on the message, “The Largest Life Vietnam Deserves,” and incorporates the desire to trailblaze generations of Vietnamese to park new inspirations, create new experiences and evoke a spirit of solidarity that brings well-nigh a largest life for all. The program was set up with Thanh Nien Daily, one of the leading Vietnamese newspapers, to honor the nation’s no-go role models who every day make acts of kindness and partake in noble deeds.


Captain Thai Ngo Hieu, one of the honored faces of the Kindness of Vietnam program

Of the local heroes who have defended their lives to saving people and making the polity a safer place to live, whether that be by saving someone from drowning and keeping criminals off the streets, LG Vietnam selected five brave, warm-hearted individuals to honor. Captain Thai Ngo Hieu, an officer of the Police Department of Fire Prevention and Rescue in Dong Nai Province, was deemed increasingly than worthy of stuff one of the heroic individuals to be awarded by the Kindness of Vietnam program without throwing himself into the water to save four drowning people.

Meanwhile, having to deal with everything from raging bushfires to devastating floods – all in the midst of a global pandemic, it’s pearly to say the last few years have redefined what ‘life’ and ‘good’ ways for millions of Aussies. However, despite the hardship, many would attest to an unexpected upside to these crises: a polity with a shared understanding that one single act of good can be unbearable to inspire a wave of positive change.

To support and strengthen the immuration within local communities, LG Australia has taken its passion for helping people rediscover the good in their everyday by launching its third yearly Local Legends program, which celebrates the selfless efforts of several Aussies who go whilom and vastitude to help others in their local community. From June to November this year, six nominees will be recognized for their contributions and rewarded with their nomination of one of four LG Product Prize Packages.

After two successful years of the LG Local Legends initiative, LG Australia sought to spread its positive message remoter by launching the latest 2022 program with leading Australian TV unconcentrated channel, Waterworks Nine. In the lead-up to the launch, two inspiring TV segments featuring previous LG Local Legends were aired, each one highlighting the positive impact the program is having on people by showcasing where the legends are now, one or two years without they were recognized.

LG is truly passionate well-nigh helping communities and its Kindness of Vietnam and Local Legends programs perfectly exhibit its transferral and desire to help every consumer virtually the world rediscover the good in their daily lives.

The visitor is excited to honor increasingly of our communities’ heroes to share their trappy stories with the world and hopefully inspire others to do the same.

Contributed by LG Australia and LG Vietnam

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