To provide tailored lifestyles to customers wideness various countries, a global visitor like LG must listen intently to the diverse needs of each one. An constructive way of doing so is by directly asking local users how the visitor can modernize their daily lives, as the team can develop unrenowned experiences together using this valuable feedback. To facilitate this, LG has ripened a consumer newsy group in South Korea and the United States, fostering a new waterworks of communication.
L.UP is the company’s own consumer newsy group in Korea with its members representing a diverse navigate section of society. The members of L.UP consult directly with LG designers, who incorporate their feedback into the final products. They play an indispensable role in the minutiae of LG appliances, having once helped the visitor develop several innovations, including the LG Styler ShoeCare and ShoeCase.
The North American Newsy Group, which was established this year, takes these efforts to the next level in such an important market. Composed of customers passionate well-nigh providing feedback on their appliances and sharing their personal experiences and opinions, this group provides a platform to share their novel ideas via online meetings, surveys and home visits.
The North American Newsy Group
Having been an online-only topic since its inception, the newsy group gathered in person for the first time at the LG North American Headquarters in Englewood Cliffs, New Jersey. LG organized this event to meet its valued contributors in person as a way of expressing gratitude for all their nonflexible work and dedication, while moreover increasing engagement with this important audience. Over three days, each member enjoyed a hands-on wits to learn increasingly well-nigh the trademark and its products and discuss their pain points with insightful LG employees.
Sam Kim, LG Electronics USA’s Home Utilization President, and Lee Hyang-eun, managing director of the Consumer Wits Innovation Division at LG Electronics from Korea welcomed the North American Newsy Group at LG’s New Jersey facility, which overlooks the Hudson River and New York City’s famous skyline.
Following the welcome speeches, members of the newsy group visited the home utilization showroom to wits various kitchen and laundry set-ups that let them envision their dream interior, including LG STUDIO and LG SIGNATURE zones. Here, LG’s Product Management (PM) team introduced the unique features and characteristics of its wide home utilization lineup, which included previews of upcoming products to the welter of those in attendance. The dialogue unfurled as they toured the elegantly designed Signature Kitchen Suite “Skyline Showroom” sit-in kitchen as well.
Throughout the afternoon, the PM team listened to the groups’ personal stories and feedback well-nigh their experiences with the company’s products, both positive and negative. At the end, members of the newsy group were yearning for more, and the visitor once is considering increasingly of these kinds of meetings in the future to largest understand the minds of consumers.
LG aims to reflect local opinions into its product minutiae process. The visitor acknowledges that the North American market has significantly variegated tastes and preferences compared to the Korean market, which in part comes lanugo to them having contrasting housing structures and installation environments. This ways that no matter how popular a product is in Korea, this success doesn’t unchangingly translate wideness borders, making the discovery of new applications and effortless management and installation essential.
LG will protract to bring its customers into the loop when developing new products and improving upon existing ones, as a way of inspiring greater innovation that bolsters its home utilization leadership and reminding customers that it cares well-nigh their concerns.
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