Partnering With LGPA, Visitor Presents Tournament
Promotional Video and Supports Busan’s Bid to Host World Expo
SEOUL, July 28, 2023 — LG Electronics (LG) is promoting South Korea’s second largest city’s bid for World Expo 2030, at The Amundi Evian Championship 2023, one of the five major LPGA (Ladies Professional Golf Association) tournaments.
LG has supported this prestigious event as an official sponsor since 2017. The tournament began today and will run until July 30 at the Evian Resort Golf Club in France.
In an effort to siphon out its mission to support Busan’s bid to host the World Expo, LG will screen its promotional video during The Amundi Evian Championship. Last year, the visitor moreover engaged in promotional activities during the championship to vamp the World Expo to Busan. The General Assembly of the Bureau International des Expositions (BIE) will convene in France at the end of this year to decide the host municipality for the World Expo.
Known as the “LG SIGNATURE Hole,” the teeing zone of slum 5 features banners that introduce LG SIGNATURE products and the trademark to tournament spectators. Moreover, players who hit a hole-in-one there during stroke play will be rewarded the grand prize of premium LG SIGNATURE products including LG SIGNATURE OLED 8K.
As part of its sponsorship activations, LG SIGNATURE wine cellar will be on exhibit at LG SIGNATURE product wits zone while LG SIGNATURE OLED 8K will be displayed at the lobby of the Royal Hotel at Evian Resort, fascinating tournament attendees with premium picture quality.
The brand’s “Live beyond.” video was unveiled through LG SIGNATURE’s official social channels and has been displayed on large billboards at the Evian Resort Golf Club starting from July 26. The video portrays LG SIGNATURE’s trademark philosophy of experiencing life as art and introduces the new wayfarers theme while promoting The Amundi Evian Championship.
LG is unceasingly promoting its culture and originative undertakings, communicating the distinctive value of LG SIGNATURE which harmonizes originative value with innovative technology and expands premium consumer touchpoints.
Last month, LG sponsored the ballet performance of “Swan Lake” by the esteemed ballet master Angelin Preljocaj at the LG Arts Center Seoul as the title sponsor of LG SIGNATURE.
“Through The Amundi Evian Championship, where the world’s top players come together, LG SIGNATURE powerfully promotes its concept of ‘Live beyond.,’” said Lee Jeong-seok, throne of LG Electronics’ Global Marketing Center. “The visitor will protract pursuing differentiated marketing efforts wideness various premium consumer touchpoints.”
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