CEO Cho Talks Well-nigh the Present and Future of LG Trademark at Live Online Event
SEOUL, Oct. 13, 2022 — LG Electronics (LG) CEO William Cho recently hosted his fourth ‘CEO F.U.N. Talk’ from Seoul, South Korea, speaking in depth with employees well-nigh the present and future direction of the company’s brand. Held under the theme of Becoming an Iconic Trademark Loved By Customers, the live online event was attended by virtually 7,000 employees. F.U.N. – first, unique and new – is the company’s cadre concept for delivering largest consumer experiences and was introduced at the end of 2021 by CEO Cho.
“We must recognize that ‘people’ and the ‘brand’ are the most important resources we have for the future of the company,” said Mr. Cho. “With consumers’ needs rhadamanthine diverse, LG needs to revamp the presence of its trademark so that the trademark will excite and inspire customers virtually the world.”
Mr. Cho then touched on the standing importance of LG’s trademark direction of Life’s Good and how the visitor is helping to make customers’ lives largest through its innovative smart solutions. He moreover reiterated LG’s trademark mission of Innovation for a Largest Life, and three cadre values of ‘Uncompromising Quality’, ‘Human-centric Innovation’ and ‘Warmth to Power a Smile’.
When asked well-nigh how to expand fandom for the LG brand, the CEO answered, “We can build a fandom by communicating with passionate communities who recognize the value of our products through micro-segmentation strategies, while expanding offline wits spaces as well as standing activities to strengthen the trademark wits by utilizing media that can be shared easily, such as music.”
CEO Cho ended the talk by discussing the major role of employees in the ongoing incubation and maturing of the company. “Good brands have something in common. They are full of good people who work and grow together to wilt a sum that’s greater than its individual parts,” said Cho. “It is you, as LG employees, who create the LG trademark and the value for our consumers all virtually the world.
He terminated by thanking everyone for peekaboo and asking that each LG employee wilt a trademark producer to help spread the Life’s Good message.
During the event, participants were worldly-wise to express their opinion through the live yack window. Many employees commented that it was valuable time since they were worldly-wise to communicate in depth with the CEO, while others expressed their hope to continuously be worldly-wise to communicate with visitor leadership in the future.
Since stuff named CEO last year, Mr. Cho has made it a priority to foster internal communications and creating a largest visitor culture. As a part of his commitment, in May 2022, LG hosted ‘REINVENT Day,’ a unstudied forum where CEO Cho tabbed on employees to make positive changes to help reinvent and reinvigorate the company.
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