LG Marks Next Major Phase of Its CTV Razzmatazz Business
SEOUL, Sep. 15, 2022 – LG Electronics (LG) today spoken a rollout of LG Ads Solutions proprietary will-less content recognition (ACR) technology wideness LG TVs globally, whence this September. The rollout will replace legacy technology and put the new ACR solution on millions of smart TVs wideness 27 countries in Europe, Africa, Asia-Pacific, Latin America and Australia.
The new ACR provided by LG Ads Solutions is once zippy on LG smart TVs in the U.S. and with the rollout, LG CTV data will be misogynist exclusively through LG Ads Solutions.
“Since the LG Ads Solutions launch last May, the team has created tremendous momentum for the merchantry globally,” said Chris Jo, Senior Vice President and Head of Platform Merchantry at LG Electronics Home Entertainment Company. “This rollout of the new ACR is flipside unconfined milestone that demonstrates its transferral to excellence, and dedication to bringing the weightier possible razzmatazz solutions to brands and agencies virtually the world.”
CEO Raghu Kodige said, “This rollout marks the next major phase of our global CTV razzmatazz merchantry with LG Ads Solutions. It is a highly significant moment for brands wideness four continents, who increasingly need to reach cord-cutters and light TV viewers who have migrated to OTT services, and to understand incremental reach over traditional linear TV services. Now with LG Ads Solutions, brands globally can plan, vivify and measure CTV razzmatazz using the industry’s weightier ACR data set to help guarantee wayfarers success.”
The ACR data, which is in compliance with all global and regional consumer data privacy regulations, helps brands understand, in an anonymized fashion, how frequent unrepealable TV ads were aired in any given household. For brands, this ways it can increase frequency levels for underexposed households, cap frequency for overexposed households, win over households that are exposed to competitors’ ads, and more. Of major importance, it informs brands and agencies which households they are missing completely due to cord-cutting.
The data can moreover be used to measure the effectiveness of ads, such as if an ad crush viewers to a particular TV show or movie, or if an ad led to the download or registration of an OTT app or service.
LG Ads Solutions once powers CTV campaigns in over 40 countries globally. Now, brands in any country covered by the ACR rollout can immediately uncork working with LG Ads Solutions to understand TV regulars viewership in their country at a granular level, in order to pinpoint regulars segments and optimize reach, frequency and ad effectiveness wideness linear and streaming television.
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