In this installment of On the Job, we squint into the diamond history of LG SIGNATURE to learn how LG’s luxury trademark provides unparalleled consumer experiences.

What role does diamond play in shaping the home utilization user experience? Let us consider the thoughtful innovation that enables users to knock twice on their LG InstaView™ refrigerator to see inside without plane having to unshut the door – or the smart screen unromantic to LG’s latest washers which streamlines tenancy by replacing the increasingly traditional dials and switches with an intuitive touch-based interface.

(From left to right) Chung Sangin, Kim Jayoen, Hwang Inyoung and Bae Mimi at Home Utilization & Air Solution
LG SIGNATURE UX Diamond Team

In both of these cases, LG has cleverly evolved key elements of what is tabbed ‘user wits design’ to uplift usability and create new convenience that expands and improves the overall consumer experience. Armed with a deep understanding of users and their everyday needs, user wits designers at the LG SIGNATURE UX Diamond Team have played a pivotal role in shaping the unparalleled quality and easy-to-use features that the trademark is synonymous with.

Reimagining the Consumer Experience

Experience diamond is not, however, limited to matters of function and user-device interaction. “Taking a squint at the term wits from a wider view, we find that wits diamond unquestionably encompasses aspects of branding – referred to as trademark wits – as well as the impact products have on the user’s living environment and day-to-day lifestyle – referred to as consumer experience,” explained Kim Jayoen, diamond professional at LG SIGNATURE UX Diamond Team.

Designed for those seeking a increasingly luxurious way of living, LG SIGNATURE products bring together the weightier of stimulating and functional diamond to add a touch of sophistication to all areas of the consumer experience. The seamless marriage of form and function, LG SIGNATURE’s premium appliances boast a timeless quality that transcends any particular interior decorating trend or style and has struck a chord with discerning consumers worldwide.

Consistent Diamond Makes a Timeless Brand

The worthiness to produce a single, coherent stimulating or diamond language is crucial when towers a consistent, recognizable trademark image – and to fostering a lasting trademark legacy. “Through design, we’re letting the trademark speak to our customers,” said Hwang Inyoung, diamond professional at LG SIGNATURE UX Diamond Team. “Part of our job is making it easier for consumers to recognize the unique trademark philosophy governing our products, by waxy to a specific visual tone and manner wideness all appliances.”

From its inception in 2016, LG SIGNATURE has cultivated a product stimulating that unceasingly delivers, and unmistakably conveys, a focus on providing customers with ultra-premium experiences. These experiences are then fully realized by the uniting of elements that are just as integral to the brand’s identity as its distinctive style – namely, impressive performance, user-centric features and high-quality materials.

The first-generation LG SIGNATURE lineup

In 2014, the LG SIGNATURE diamond committee was worked with the aim of fostering design-centric innovation. Introducing a “design-first, develop-second” product tideway which was groundbreaking at the time, the first-generation LG SIGNATURE lineup was revealed to the world at CES 2016. LG’s sectional trademark has remained true to its heritage and is still considered a trailblazer in the luxury home utilization market.

The very essence of style and functionality, LG SIGNATURE’s first-generation products paired clean, sophisticated diamond with cutting-edge technologies. Completely devoid of knobs and buttons, the first-generation LG SIGNATURE Washer showcased the elegant, minimalist squint that has unfurled to be a hallmark of the brand’s peerless appliances.

Evolving Features, Unchanging Philosophy

While LG SIGNATURE’s transferral to timeless diamond remains unchanged, its interpretation of next-level luxury – and accordingly, its product offerings – are continuously evolving. Unveiled at this year’s CES under the theme of ‘Live Beyond’, the second-generation LG SIGNATURE lineup presents a refined vision of luxury living, towers on all that makes the trademark so unconfined and taking it a step further.

The new lineup is in keeping with the minimalism of the first generation, but adds tony new colors, materials and finishes to segregate from. Users can squint forward to enhanced technologies as well as upgraded design. The new LG SIGNATURE 4-Door French-Door refrigerator, for instance, features Dual InstaView™ for an plane increasingly streamlined and user-friendly consumer experience.

The second-generation LG SIGNATURE lineup

Outstanding diamond outlasts the era in which it was conceived, influencing the way people gauge and fathom eyeful for generations. An iconic trademark with a timeless aesthetic, LG SIGNATURE has redefined home utilization diamond and will never relent in its pursuit of customer-driven innovation. Stay tuned to Beyond News for increasingly on the exclusive, next-level lifestyles curated by LG SIGNATURE.

# # #